Hi, I’m Annie!
Personal stylist & wardrobe magic maker.
We’re here to make your mornings simpler, smoother, and a whole lot more enjoyable when it comes to getting dressed. Whether you’re a c-suite executive with a hectic schedule, a working gal, or a Mom whose free time is valuable, I offer a stress-free, on-the-go styling solution specifically for you.
Personal Styling
Ever think to yourself “I don’t know what to wear?”
We’ll work together to create a customized closet of go-to options and revamped looks right out of your own wardrobe. Getting dressed each morning will become a breeze and it’ll take the guesswork out of pulling together each outfit.
Personal styling services include in-home closet visits paired with personal shopping to ensure effortless outfit selection no matter the event. Let’s represent you and the style you’d like to convey by curating your closet chaos into a creative outlet.
Curate your experience
Work with your Chicago Personal Stylist to create an effortless outfit selection no matter the event.
Kind Words
“Everything was perfect and beautiful.
I felt confident in my outfits! I received many nice compliments. I'm so glad to have met you, it has boosted my confidence.”
“Thank you SO MUCH, Annie!!! I am so excited to get up and go to work tomorrow- thanks to YOU! Shopping is so hard for me and you made this so fun and easy. I am so thankful and appreciative- and Andrew is so proud of me. thank you!!”
“ Thank YOU!!! I am so thankful to have found you - you have made such a difference in my life!! I walk around the world feeling like a more confident person because of you and the clothes you found for me!!”
“Since our session, I've been receiving TONS of compliments on my wardrobe. It feels great to know that I'll look polished and put together without much thought or effort. This is a wonderful investment for anyone looking to simplify the fashion part of their busy lifestyle.”
"Annie has the uncanny ability to see the look I MEANT to pull together and make it happen with amazing style and grace."
“It is really good to have outfits put together – especially ones that I wouldn’t have thought of! From my perspective, it was also good for me to see your process because I have been able to get a little more creative myself. More significantly, I am actually wearing more of my clothes because I am thinking differently. Kind of like shopping at home…”
“Annie found an entirely new wardrobe in my closet where I thought I had nothing to wear! She paired things together I never would have thought of to give me a ton of outfits that I LOVE! After that, she helped me shop for a few other dynamite items to round out my wardrobe. On top of being a fabulous stylist, she makes you feel totally comfortable instantly. I wish I could rate her 100 stars! “
“Annie is creative, smart, truly kind, and selfless. She takes time to listen to customers and help them uncover beauty within. The outfits helped me feel beautiful and confident. Not once did I feel like I was wearing somebody else's clothes. That's exactly what I wanted, to feel more beautiful in my own skin and Annie helped me achieve that. Whether you are looking to totally reinvent yourself or just a fresh new look Annie will take the time to find a wardrobe enhancement that brings out the best in you!”
“Annie is a wonderful person, very professional, and has a great touch in finding your best style. She listens carefully to her clients and considers their satisfaction the priority. Simply she is awesome! I give her my highest recommendation.”
“Annie is a dream to work with! Her energy and enthusiasm make shopping and going through your current wardrobe easy for those of us who are "shopping challenged"! She helped me to see the pieces I have in my closet in a new light, paired things I never would have thought of, accessorized my outfits to make them complete, and helped me fill in with a few new things to give me a little spark and daring!!!”
Lately on the blog
Stay up to date with the latest trends and how-tos to help your mornings feel effortless and fun!
Don’t miss out!
Learn how to dress confidently after your body changes and create a wardrobe that helps you feel like yourself again.
Have you ever looked at your closet and thought, "I have plenty of clothes. I just don't know what to wear?" This blog explores why getting dressed isn't about impressing others—it's about reconnecting with yourself and feeling confident in your everyday life.
What if your style isn't classic, boho, edgy, or minimalist? What if it's simply what makes you feel most like yourself? Annie shares how to define your personal style without getting caught up in labels.
Chambray is one of those pieces that somehow always feels effortless in the summer. From lightweight dresses to relaxed denim-on-denim looks, Annie shares easy ways to style chambray using pieces you may already own — without feeling overly matched or overstyled.
Spring style doesn’t have to mean pastels and florals. Discover unexpected color combinations that feel fresh, wearable, and completely your own—using pieces already in your closet.
If you feel like you’re wearing the same outfit on repeat, you don’t need a whole new wardrobe. Here’s how to refresh your style with a few key pieces that work with what you already own.
If your outfits feel a little off this spring, it’s probably not your clothes. A simple shift—like adding a scarf or belt—can make everything feel more put together.
Spring travel doesn’t require a whole new wardrobe. The right piece can take you from beach to lunch to dinner with just a few intentional swaps. Here’s what to pack this season — and why it works anywhere you’re headed.
Late winter wardrobe fatigue is real. If you’re standing in front of a full closet thinking “I have nothing to wear,” it’s not about needing more clothes—it’s about alignment. Here’s why getting dressed feels harder than it should.
Trends fade. Fit lasts. A reminder that confidence, comfort, and self-trust will always outlast what’s “in” — and why dressing for you never goes out of style.
Personal styling isn’t about having a perfect closet—or a broken one. It’s about clarity, confidence, and creating a wardrobe that supports how you actually live.
White doesn’t have to be off-limits to be worth wearing. When clothes fit your life — spills, hugs, and all — they become part of your real style, not something you save for someday.
A fresh start doesn’t require new clothes. These thoughtful closet questions help you reflect, simplify, and create a wardrobe that truly fits your life as you head into 2026.
Holiday outfits don’t need to be complicated. With just 10 intentional wardrobe pieces, you can create multiple looks for every holiday plan—without buying something new for every event.
I was reminded this season that experiences stay with us far longer than any sale item. Here’s why I’m choosing intentional style over impulse buys — and what I’m sharing next.
Holiday dressing doesn’t have to be stressful—or require a new wardrobe. I’m sharing how I turn my everyday sweaters and denim into festive, feel-good outfits.
This season, gratitude can be as simple as slowing down to enjoy the small rituals — like getting dressed. Discover how going back to basics and embracing your wardrobe “workhorses” can make style feel effortless again.
Fall is in full swing — and it’s time to layer without the bulk. Here’s how to stay warm, look chic, and make the most of what’s already in your closet.
Orange is having a Swiftie moment. Inspired by Taylor Swift’s The Life of a Showgirl, here’s how to add this underrated fall color into your closet.
Annie shares her top 3 fall shoe staples and invites you to a special shopping event at A Pied Boutique that supports a great cause.
This summer wasn’t about chasing trends — it was about choosing confidence. See how simple pieces like a sweater, jacket, belt, and jeans transformed my clients’ style (and mindset) in “The Summer I Decided to Get Dressed.”
September is the new January — a season for fresh starts. A Closet Audit is the grown-up version of back-to-school shopping, giving you confidence, clarity, and time back in your day.
A custom lip color. A thoughtful book. And a reminder that confidence doesn’t come from more stuff—but from intentional style. Annie shares what inspired her after spending the afternoon with the author of No New Things.
Think layers are only for fall? Think again. This summer styling guide from Annie Frances shows you how to stay cool and look effortlessly styled with strategic layering—from vests to breezy button-ups. No new wardrobe needed—just fresh eyes and a little fashion magic.
Discover expert packing tips to travel light, stay stylish, and be prepared for any season. Get the ultimate packing guide for winter and warm-weather destinations!